The Beverly Lyons Real Estate Agency (thebevlyons.com)

Effective Date: October 17, 2025

Introduction
Beverly Lyons Real Estate Agency, LLC (“we,” “us,” or “our”) is committed to protecting the privacy of
visitors to our website, thebevlyons.com (the “Site”). This Privacy Policy explains what information we
collect, how we use and share it, and your choices regarding your information. By using our Site, you agree
to the collection, use, and disclosure of your information as described in this Privacy Policy.

Information We Collect
We collect information about you in various ways when you use our Site:

• Information You Provide Directly:
  • Contact Information: Name, email address, phone number when you fill out contact forms, schedule appointments, or sign up for newsletters.
  • Property Information: Property addresses, home features, search criteria, or lifestyle preferences you enter into search bars, valuation tools, or AI features.
  • Communications: Any information you provide when you communicate with us or our agents directly via email or other channels initiated through the site.
• Information Collected Automatically:
  • Log Data: Standard server logs, which may include your IP address, browser type, operating system, referring URLs, pages viewed, and timestamps.
  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing activities, preferences, and device to enhance user experience and analyze site traffic.
  • Usage Data: Information about how you interact with our Site, including clicks, searches, and interactions with features like the AI tools.
• Information from Third Parties:
  • IDX/MLS Data: Property listing information is sourced from the Multiple Listing Service (MLS) via an Internet Data Exchange (IDX) feed.
  • Analytics Providers: We may use third-party analytics services (like Google Analytics) that use cookies to collect and analyze usage data.

How We Use Your Information

We use the information we collect for various purposes, including:

• Providing and Improving Our Services: To operate the Site, facilitate property searches, connect you with agents, schedule appointments, and respond to your inquiries.
• Personalization: To tailor content and property recommendations based on your searches and preferences.
• Communication: To send you requested information, newsletters, market updates, appointment confirmations, and respond to your communications. You can opt-out of marketing communications at any time.
• AI Features: To power the functionality of our AI tools, such as generating listing descriptions, finding agents based on needs, or answering general real estate questions. Input provided to these tools may be processed to generate responses.
• Analytics and Improvement: To understand how users interact with our Site, monitor performance, improve usability, and develop new features.
• Legal Compliance: To comply with applicable laws, regulations, and legal processes.

How We Share Your Information
We do not sell your personal information. We may share your information in the following circumstances:

• With Our Agents: To connect you with a qualified agent from The Beverly Lyons Real Estate Agency to assist with your real estate needs.
• Service Providers: With third-party vendors who perform services on our behalf, such as website hosting, email delivery, CRM management, IDX feed providers, and analytics. These providers are obligated to protect your information.
• AI Tool Providers: Input provided to our AI features may be processed by third-party AI service providers (e.g., Google’s Gemini API) solely for the purpose of generating the requested output (like descriptions or answers). We aim to minimize the personal data sent for these functions.
• Legal Requirements: If required by law, subpoena, or other legal process, or if we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
• Business Transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets.

Cookies and Tracking Technologies
We use cookies (small text files placed on your device) and similar technologies to operate the site,
remember your preferences, analyze traffic, and potentially for targeted advertising. You can control
cookies through your browser settings, but disabling them may affect the functionality of the Site.

Data Security
We implement reasonable administrative, technical, and physical security measures to protect your
personal information from unauthorized access, use, or disclosure. However, no internet transmission is
completely secure, and we cannot guarantee absolute security.

Third-Party Links
Our Site may contain links to other websites not operated by us. If you click on a third-party link, you will be
directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.
We have no control over and assume no responsibility for the content, privacy policies, or practices of any
third-party sites or services.

Children’s Privacy
Our Site is not intended for individuals under the age of 13 (or 16, depending on jurisdiction). We do not
knowingly collect personal information from children. If we become aware that we have collected personal
information from a child without parental consent, we will take steps to remove that information.

Your Choices and Rights

• Marketing Communications: You can opt-out of receiving promotional emails from us by following the unsubscribe instructions included in those emails.
• Cookies: You can manage cookies through your browser settings.
• Accessing and Updating Information: You may contact us to request access to, correction of, or deletion of your personal information, subject to applicable law.

AI Features Data Usage
Our Site utilizes AI-powered tools to enhance your experience (e.g., listing description generator, agent
finder, Q&A). When you use these features, the text you input is sent to an AI model (potentially via a
third-party API like Google Gemini) to generate a response. We do not require sensitive personal
information for these tools to function. The data is used solely to provide the AI service requested and may
be used by the AI provider according to their privacy policies to improve their services. We encourage you
to avoid entering highly sensitive personal details into these free-form text fields.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new
Privacy Policy on this page and updating the “Effective Date” at the top. We encourage you to review this
Privacy Policy periodically for any changes.

Contact Us
If you have any questions about this Privacy Policy, please contact us:
The Beverly Lyons Real Estate Agency. 220 Davidson Ave, Suite 3B, Somerset, NJ, 08873.
Email: Beverly@thebevlyons.com. Phone: 732.865.2136.